If you're in the market for a new donor,Gabriella McKanna at NonProfitPRO.com has some advice: Don't wait until you're in your 70s.
"By having this discussion early, you help them engage their children and grandchildren in the giving tradition and create a multigenerational donor base committed to your cause," she writes.
Millennials and Gen Z donors, for example, are more likely than previous generations to donate to crowdfunding sites like GoFundme, where dollars go directly to helping someone in need, and to make purchases directly on social media, she writes.
In fact, over 46% of Gen Z use social media for online searches rather than traditional search engines, while 55% make purchases directly through social media, she notes.
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A part of a series produced by The Huffington Post in celebration of #GivingTuesday, which will take place this year on December 3, Kathy Calvin and Henry Timms vouch that we are living in a new era of philanthropy.