Turn Year-End Donors Into Lifelong Supporters

credit: Flickr by Cris Anna Banana photography

Donor segmentation is one of the most powerful tools in your data marketing toolkit.

Segment donors by age, location or giving capacity to tailor messaging that speaks to their unique interests or circumstances.

Predictive analytics can help organizations anticipate potential donor loss and re-engage those donors in real-time.

Lean on a multichannel marketing approach to ensure you meet donors where they are.

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