Nonprofits sometimes venture into areas that are tangential or completely unrelated to their core missions.
This type of mission creep often ends with lackluster or even calamitous results.
A nonprofit may:Be a young organization that has not successfully defined the scope of its work.
Be a more established organization that feels it is such a well-oiled machine that it can and should branch out to deliver even more services.
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The Girl Scouts of the USA, with assistance from First Lady Michelle Obama, is launching an unconventional recruitment campaign designed at reversing a decline in participation by girls and adult volunteers.