Rebranding to Elevate Your Fundraising Potential

credit: toddbfreese

For nonprofits, a brand can bring in new supporters and pull together their community.

Breakthrough T1D's research found that people who should have been part of its community felt excluded or didn't know about the organization's mission.

Scouting America put together a plan to refresh its brand to reintroduce people to and reinforce its mission.

The first step of any rebranding effort is to evaluate how your constituents see your nonprofit.

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Rebranding to Elevate Your Fundraising Potential

For nonprofits, a brand can bring in new supporters and pull together their community.Breakthrough T1D's research found that people who should have been part of its community felt excluded or didn't...more